Portfolio
Growth Marketing Leader
Cross-functional marketing leader experienced in driving multi-channel growth and revenue-generating campaigns. I’ve closed the gap on TTV, driven ABM strategy, and worked with high-growth B2B SaaS to connect the right people, in the right places, at the right time. I understand data, track KPI performance, integrate systems, and collaborate for success.
connecting innovative solutions
As a B2B SaaS growth marketing leader and demand generation consultant, I help organizations build scalable marketing engines that generate qualified pipeline, accelerate revenue growth, and improve marketing ROI. My expertise includes demand generation, account-based marketing (ABM), go-to-market (GTM) strategy, paid media, lifecycle marketing, webinars, content marketing, email marketing, marketing automation, and revenue operations. Throughout my career, I’ve managed multimillion-dollar marketing budgets while partnering closely with executive leadership and Sales to align marketing with measurable business outcomes.
Results are driven by data. For one company, my team generated 286 marketing-qualified leads (MQLs) in a single month, created 41 new sales opportunities, reduced the lead-to-opportunity cycle by 23%, delivered webinars that attracted 99 registrants (87 qualified leads), and optimized email campaigns that achieved 36% open rates and 17% click-through rates. Whether serving as a fractional marketing leader, growth marketing consultant, or demand generation strategist, I focus on building repeatable systems that improve conversion rates, increase marketing efficiency, and create predictable, scalable revenue growth for B2B technology companies.
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MQL to SQL Conversion Increased
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Improved Lead to Opportunity
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Click Growth Optimized
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Open Rates Improved
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Improved CTR
Education
Arizona State University – Master’s in Science with an emphasis in Graphic Information Technology
Other coursework and certifications completed:
- Research Methods (Citi Research Certified)
- Cross Media Production
- Usability / User Experience (UI/UX)
- New Media Integrated Technology
- Social Psychological Perspectives
- Advanced Website Design and Development
- Graphic Industry Best Practices
- E-Commerce Strategy
- Digital Workflow (Storyboarding, Prototypes, Mockup, Wireframes)
- Website Planning and Implementation / Project Management
- Basics of Organizational Theory
- Marketing Foundations & SEO Certified
- Sales and Customer Service Training
- Partner Marketing
- Field Marketing, Networking, and Events
- AI / Integrations / Automation
References + Testimonials
Megan Smith
Marketing Digital Media Professional
Audri’s attention to detail is by far one of the best I’ve worked with. She can organize and manage several different, acting teams, and individuals with different goals and and points. Audri is always professional and happy to work around which only increased morale throughout the team. Audri will always bring new ideas to the table and suggest ways for the team to grow.
Demand Generation and Lifecycle Marketing
Partners & Events
I’ve had the opportunity to organize events for several companies all over the world. From Dubai to Singapore, the UK, and all over North America. I’ve collaborated with other sponsors to host joint happy hours, developed outreach strategies, tracked qualified leads, and supported sales teams in closing TTV from 90+ days to 30 days.
Parnetships and events have the ability to increase demand generation and optimal target audiences that speed up engagement and increase retention.
Marketing projects and freelance work
Let’s Chat
Schedule some time to talk about opportunities and see how we can work together.
Phone
(435) 632-1301
audri06@gmail.com