Your website design is the first visual that builds trust with your brand online. Keeping your design clean and on-brand will help your website visitors not only learn about your company but begin to build a relationship with your business. As a business in 2019, it’s important to understand how your customers begin to learn about your company. Building trust with your brand is essential to win over the customer.
Website Design Trends in 2019
There are a few new trends in website design for 2019. Most of these trends have been around for a while, but they continue to evolve and include more animations, bigger and bold visuals with a heavy focus on photography. Hook Agency outlines a few on-point website designs for 2019 in their blog “2019 Web Design Inspiration“.
Note the simplistic movement of the website designs. Font styles, photography, white space, animations, and direct messages are all essential in new website designs.
Best Practices for Website Design
I recently wrote another blog post on how to make your website a success. The idea of investing in quality photography that is unique to your business is really a game-changer that will help your visuals level up in the website world. While I love a good stock photo, they do tend to get over-used and they aren’t super specific to your brand. Investing in high-quality photography of your building, office staff, or of your products will definitely help your website design and any other marketing media (like social media posts or print).
Inspiration for Your Next Web Design
There are several resources to help you research web design online. Another great practice is to keep a list of websites that you like and update it as you find more inspiration. I enjoyed reading “20 Web Design Trends for 2019” on Webflow. John Williams points out several design trends and why they are being incorporated into a new web design. Notice what features attract you. Pay attention to the small details and the use of blank space. It’s also a great idea to keep an eye on your competition or other businesses that are in your industry. What key elements do they all have? What are the differences in their website designs? Be sure to note the contrast there and ensure your website is staying relevant.
Know Thyself – The Best Advise For New Website Design
Lastly, focus on your brand. What are your key selling points? Who is your ideal target audience? Pay attention to your sales trends, customer demographics (specific characteristics) and if your main branding or logo need to be refreshed, consider hiring a graphic designer. Your brand says a lot about who you are. Develop your vision and mission statements and be sure that all the designs that surround you are on brand, and to the point. Once you are ready to start your new website design in 2019, let me know! You can see a shortlist of websites I’ve designed on my Website Design Portfolio. I’d love to help refresh your current design or build a new website for you. Get started today and contact me.